A social media campaign launched by journalists, activists, and various civil society organizations quickly gained widespread attention. The hashtag #ImmoralArmy entered trending lists in many countries.
Posts under the hashtag emphasized civilian casualties, destroyed residential areas, and images of the humanitarian crisis caused by the Israeli army's ongoing attacks in the Gaza Strip. Supporters of the campaign called for these developments to be assessed in terms of international law and human rights.
The increasing number of posts throughout the day showed that the situation in Gaza reopened a broad discussion space on social media platforms. Users argued that the international community must take a more effective stance on the developments.
Casualty and injury figures in Gaza draw attention
According to shared data, since October 2023, the number of Palestinians who have lost their lives in Gaza has reached 72,988, with 173,205 injured. These figures were central to the messages shared as part of the campaign.
It was also noted that despite the ceasefire declared on October 10, 2025, Israel has continued its attacks on the Gaza Strip. Since that date, 978 Palestinians have died and 3,097 have been injured.
Posts using the #ImmoralArmy hashtag revealed that what is happening in Gaza is not just a regional issue but a human rights and international humanitarian law matter followed globally. The hashtag's rapid visibility in many countries also amplified the impact of the social media response.
