The Damascus International Fair has become a meeting point where Turkish companies exploring opportunities in the Syrian market are presenting their products and services. Companies operating in the construction, food, chemicals, technology, energy and industrial sectors are taking part with 33 stands.
Representatives of Turkish companies are assessing trade and investment opportunities with Syrian businesspeople and buyers. The talks are focused on strengthening their presence in the market, establishing new business connections and expanding their dealership networks.
Syria investment being explored in the automotive sector
Basri Aral, an automotive industry representative participating in the fair, said they were taking part in the event to closely examine investment opportunities in Syria. Aral said there were areas open to investment in the country not only in the automotive sector but also in food and other industries.
Aral said there were significant opportunities in Syria for businesspeople and industrialists from Türkiye, adding that they had held various bilateral meetings during the fair. He said they were facing some difficulties involving transport, accommodation, labor and regulations, but believed these challenges could be overcome.
Aral said Turkish businesspeople should closely examine the Syrian market, adding that they had conducted the necessary research in the automotive sector and were making plans to operate in the country in the coming years.
Seeking new dealerships for Turkish products
Şiyar Ceylan, an official from a company that manufactures water fittings, said they were attending the Damascus International Fair for the fourth time. Ceylan said their primary goal at the fair was to expand their market in Syria.
Ceylan said they had secured new dealerships during the event and that the fair had been productive for the company. He added that visitors had shown strong interest in the company and its Turkish products.
Ceylan said entering the Syrian market with new brands presented some challenges, noting that brands known for many years held a strong position in the market. He said Turkish products needed to strengthen their position, adding that competition was intense and that it took time for new brands to enter the market.
Ceylan said companies arriving from Türkiye continued working to overcome these challenges. He emphasized that the Damascus International Fair was important for establishing direct contact with customers in Syria and gaining a close understanding of the market.
